If you have reached the point where you are considering the possibility of selling your business, there are a number of things you can do to make the process go as well as possible and maximize the sale price. Proper planning at the beginning of the process can help you avoid many of the potential pitfalls and save you significant time and money.
How Do I Determine the Value?
This can be tricky for a small business. You need to be realistic, and understand that values are subjective. Some of the factors that can influence price are the value of the assets, the annual cash flow of the business and the sale price of any similar businesses. Try to come up with a reasonable asking price, neither so high that buyers aren’t interested nor so low you cheat yourself. Know what your bottom line is – if you have a bank loan to pay off make sure you are getting enough cash up front to pay off the loan. Decide whether you will only accept cash offers, or whether you are willing to extend financing to the buyer (i.e., let the buyer pay off part of the purchase price over time). In today’s credit market, it can sometimes be difficult for buyers to obtain loans to purchase a small business, so seller financing makes a business more attractive to buyers.
How Do I Find a Buyer? Consider whether you might already know a potential buyer, such as a family member, an employee, a customer or someone else in the same industry that may be looking to expand. Most sellers decide to keep the sales process confidential in order not to alarm employees, customers and so forth, but this makes finding potential buyers more difficult. If you are not sure how to find buyers, you should consider whether it would be beneficial to work with a reputable business broker. If you do not know one, often your attorney, banker or accountant may be able to make a recommendation. You will pay the broker a commission, typically a percentage of the purchase price, but a good broker can assist in determining reasonable value for the business, put together a “package” for interested parties, help you find potential buyers while maintaining the confidentiality of the sale process and provide many other services. Before engaging a broker, make sure you understand what services the broker will be providing and what your obligation to the broker will be.
When Should I Consult an Attorney?
Selling your business will probably be one of the biggest financial matters in your life. It is important that you have an experienced business lawyer making sure you are protected. The things an attorney can do to assist you include reviewing any agreement with a business broker, making sure you have appropriate agreements with any potential buyers that protect the confidentiality of the sale process and your business information, reviewing and helping negotiate any letters of intent and reviewing and helping finalize the closing documents for the sale. An attorney can also help you decide on the best structure for the sale, as the sale of the assets of the business or a sale of your ownership interest. Your attorney may also be able to assist with ideas for helping the buyer to obtain necessary financing.
What Other Things Should I Be Thinking About?
Get Your Financials in Order. Any buyer is going to want to see reliable financial information about your business. Make sure all your tax returns are available, and work with your bookkeeper/accountant to produce statements that are easy to read and understand. You will want to adjust these statements to take out whatever compensation you (and any family members who are not staying with the business) are receiving, to give the buyer an indication of how much money will be available to the buyer. This includes both your salary and any fringe benefits (insurance, vehicles, travel and entertaining, etc.) paid for by the company.
Protect the Value of the Business. It is important during the sale process to make sure the business continues to retain its value; don’t let the sale process distract you from normal sales, marketing and customer service. You will never know when a potential buyer may be watching and evaluating, so keep the business running smoothly and keep the office looking good. Like selling a house, it might be a good idea to “fix up” the business location, vehicles and/or other key assets so they look their best for potential buyers.
Develop the Story. You need to have a good story to tell the potential buyers that includes both why the business is valuable and why you are willing to sell it. Make sure you don’t communicate anything negative about the business, the industry, your employees and so forth that will turn off buyers.
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